The Disability Discrimination Act (1995) obliges goods and services suppliers to make “reasonable adjustments” for the benefit of people with disabilities. The Act stipulates that the information in your communications must be accessible to them.
Making a video in British Sign Language (BSL) is one of the best ways of ensuring your information is accessible. An alternative is to add in-vision signing to your communications.
One in every five people in the UK has hearing problems. Among them are 70,000 Deaf for whom BSL is their language. It’s a language of space and movement, using the body, in particular the hands. By using BSL video you’re certain that you reach a wider audience.